Microsoft Office Small Business 2007 is an accessible and comprehensive set of productivity and contact management tools designed for small businesses that rely on technology to work efficiently and serve their customers. Small businesses face a unique set of challenges. Developing a customer base is of the utmost importance, but marketing budgets are limited and competition is fierce. Building customer loyalty helps a business thrive, but finding the time to respond to customer inquiries and manage customer relations can be challenging. Employees are often stretched to capacity and have difficulty getting the information they need to complete mission-critical business activities. While information technology can help small businesses address some of these challenges, too often it is part of the problem. Software can be difficult to use, and small business employees do not have a lot of time to learn new tools. Customer relationship management (CRM) software packages can be a huge investment and may not integrate well with a smaller company's existing programs. Small businesses need the software they already know and use every day to address their key challenges. Office Small Business 2007 focuses on meeting the needs of small businesses with up to 50 employees. This complete, easy-to-use set of productivity and contact management tools helps small businesses save time and stay organized, effectively manage contact and customer information, and produce professional-quality marketing communications and campaigns in-house.
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