Good Smile Company Store

Shelves showing off Good Smile Company figures

Explore the World of Good Smile Company!

Welcome to a world where imagination meets craftsmanship, where your characters from your favourite anime, manga, and gaming universes are recreated in figure and model kit form with unparalleled charm and precision!

Good Smile Company was founded in 2001 by Aki Takanori in Tokyo, Japan. The company has since grown to be one of the most renowned manufacturers of collectible figures. What started as a passion project has evolved into a global phenomenon, captivating fans worldwide with their exceptional attention to detail and commitment to quality.

Browse Good Smile Company Products

Founding Principles

Good Smile Company was founded with the mission of bringing joy and inspiration to people's lives through creative and unique products. Aki Takanori envisioned a company that not only produces high-quality figures but also connects with fans on a personal level, understanding and appreciating the deep emotional ties individuals have with their favorite characters.

MODEROID Arhan from Expelled From Paradise

Collaborations and Licensing

GSC's success is also attributed to its ability to secure collaborations and licensing agreements with a wide range of popular franchises. From anime and manga to video games, Good Smile Company's portfolio features an extensive array of characters from diverse sources, ensuring there's something for every fan.

Global Popularity

Over the years, Good Smile Company has expanded its influence globally. The popularity of their products has transcended cultural boundaries, making them a sought-after brand not only in Japan but also in markets around the world. Their presence at international conventions and events has further solidified their position as a global leader in the collectibles industry.

POP UP Parade Chainsaw Man

Good Smile Company is not just a manufacturer of figures; it is a curator of joy, nostalgia, and creativity. With a dedication to quality, innovation, and a genuine understanding of the fan community, GSC continues to shape the landscape of collectibles, bringing smiles to the faces of enthusiasts across the globe.

Popular Good Smile Company Product Lines

Nendoroid Action Figures

Nendoroid 2B from Nier:Automata
See in-stock Nendoroids

Nendoroids are miniature marvels that boast a distinctive chibi design, featuring endearing oversized heads and expressive faces. What sets Nendoroids apart is their unparalleled versatility – these figures come with a wealth of interchangeable parts, including various facial expressions, hands, and accessories, allowing collectors to create a myriad of poses and scenes.

Despite their chibi appearance, Nendoroids are surprisingly posable, enabling enthusiasts to bring their favorite characters to life in dynamic displays.


HELLO! GOOD SMILE Yami Yugi from Yu-Gi-Oh!
See in-stock HELLO! GOOD SMILE figures

HELLO! GOOD SMILE is a new line of chibi figure introduced in 2022! Each figure is equipped with a simple neck joint for subtle left and right movements. Designed under the creative direction of art director Shigeto Koyama, HELLO! GOOD SMILE figures boast an adorable aesthetic that's sure to capture your heart and leave you wanting more!

Figma Action Figures

figma Hunter from the phenominal game Bloodborne
See in-stock Figma figures

Figma is a series of action figures produced by Good Smile Company under its subsidiary brand Max Factory. It represents a pinnacle in posable collectibles, offering fans an unparalleled level of articulation and realism. These figures maintain a more realistic proportion compared to Nendoroids, yet they share the same commitment to quality and attention to detail.

Figma figures are celebrated for their dynamic poses, achieved through meticulously designed joints that provide an extensive range of motion, allowing collectors to recreate iconic scenes with remarkable precision. Whether it's characters from anime, manga, or video games, Figma captures the essence of beloved figures, offering enthusiasts a tangible and expressive connection to their favorite franchises.


POP UP PARADE Rei Ayanami (Long Hair Ver.) from Evangelion
See in-stock POP UP PARADE figures

POP UP PARADE is a series of collectible statue figures introduced in mid 2019. These figures are highly detailed yet affordable, and features a vast selection of characters from popular anime and game series.

They are a substantial step up in quality from budget prize figures and often comparable to lower end scale figures!


MODEROID Arhan from Expelled from Paradise released in 2023
See in-stock MODEROID kits

MODEROID is a captivating line of model kits that combines the joy of assembly with the excellence in design that the company is renowned for. These mecha-centric kits allow enthusiasts to build intricate and highly detailed models of robots, mechs, and vehicles from various anime, manga, and video game franchises. The MODEROID series stands out for its focus on mecha and sci-fi designs, offering a unique and engaging experience for model kit enthusiasts.

Each MODEROID kit comes with pre-coloured parts, eliminating the need for painting, and features a snap-fit assembly for ease of construction. The level of detail in these kits is commendable, capturing the mechanical intricacies of the designs with precision. The series spans a variety of iconic mechs and vehicles, appealing to fans of genres ranging from mecha anime to science fiction. With a combination of high-quality materials and innovative engineering, the MODEROID series allows collectors to bring their favorite mechanical marvels to life in a tangible and hands-on way.

Scale Figures

Holo 1/7 Scale Figure from Spice and Wolf released in 2023
See in-stock GSC Scale Figures

Good Smile Company's Scale Figures line is a testament to the company's dedication to craftsmanship and artistic excellence. These larger-scale collectibles, typically in 1/7 or 1/8 scale, showcase an exceptional level of detail and sophistication. Each figure is a masterpiece, meticulously sculpted to capture the essence of the characters in stunning, lifelike poses. The Scale Figures stand as a testament to Good Smile Company's commitment to quality, with intricately designed features such as realistic textures in clothing, vivid colours, and impeccable attention to facial expressions.