Nendoroid Figures Store

Jotaro Kujo — One of the most iconic character in Nendoroid form

Embracing the World of Charming Figures!

Welcome to the delightful realm of Nendoroid (ねんどろいど, NE-N-DO-RO-I-DO in Japanese), where pint-sized figures pack a punch of personality, cuteness, and endless customisation possibilities. Created by the renowned Japanese company Good Smile Company, Nendoroids are a unique and iconic line of collectible figures that have captured the hearts of enthusiasts worldwide. Read on to journey through the fascinating world of Nendoroids, exploring their origin, design, popularity, and the sheer joy they bring to collectors.

Browse Nendoroid Figures

Some of the most popular Nendoroid figures
Nendoroid Doll Anya (Spy X Family)

Origins of Nendoroids

Imagine a world where your favourite characters from anime, manga, and video games could be immortalised in adorable, chibi-style figures. Good Smile Company turned this dream into reality with the birth of Nendoroids in 2006. The term "Nendoroid" itself is a fusion of "nendo" (粘土), meaning clay or plastic, and "roid," derived from Android, reflecting the customisable nature of these figures. From humble beginnings, Nendoroids have evolved into a global phenomenon, captivating collectors of all ages.

The Nendoroid Design Magic

At the heart of Nendoroids lies their distinctive chibi design. These figures, typically standing around 10cm tall, boast oversized heads and expressive faces that radiate cuteness. The attention to detail in their sculpting is simply remarkable, capturing the essence of each character's personality while maintaining the endearing chibi aesthetic. From intricate accessories to tiny accessories like weapons, food, or even interchangeable facial expressions, Nendoroids are a testament to the craftsmanship and creativity of their designers.

The Art of Customisation

What sets Nendoroids apart is the ability to unleash your creativity through customisation. Each figure comes with various interchangeable parts, allowing collectors to create unique poses and expressions. Mix and match accessories, swap out faces, and experiment with different arrangements to craft your personalised display. The possibilities are virtually endless, transforming your collection into a dynamic and ever-evolving showcase of character combinations.

Nendoroid Frieren (Frieren: Beyond Journey's End)

Becoming a Global Phenomenon

Nendoroids have transcended cultural boundaries and become a global phenomenon, captivating collectors and enthusiasts from every corner of the world. With an expansive range of characters from anime, manga, movies, and games, there's a Nendoroid for every fandom. Limited edition releases, collaborations with popular franchises, and the vibrant online community further contribute to the widespread appeal of these charming collectibles.

Nendoroid Culture and Community

Nendoroid Izuku Midoriya (My Hero Academy)

Nendoroid collecting extends beyond the figures themselves. Enthusiasts often engage in photography, creating imaginative scenes and dioramas featuring their beloved characters. Social media platforms like Instagram and Twitter have become vibrant hubs for sharing these creative endeavours, fostering a sense of community among Nendoroid fans. Whether it's recreating iconic moments or crafting original narratives, the Nendoroid culture is a testament to the enduring appeal of these lovable figures.


Nendoroids are not just collectible figures; they are portals to a world of creativity, expression, and shared fandom. With their charming designs, endless customisation options, and a global community of enthusiasts, Nendoroids continue to captivate hearts, one adorable pose at a time. So, dive into the miniature magic, and let the world of Nendoroids spark joy and inspiration in your collecting journey!


How is a NENDOROID Made? Behind the Scenes at Good Smile Company

Wondering how Nendoroids are made and the incredible amount of care and love put into the creation of these figures? Check out this insightful documentary produced by Crunchyroll!